Location research

Independent businesses · Victoria

A clearer decision on your next location.

Tell us which Victorian towns or suburbs you are considering. We check what local evidence is available, agree the scope with you, and compare the areas against your business needs.

Get up to three areas to investigate, the evidence behind each choice and the checks that could change the decision.

Read the sample report

For independent businesses considering a new location. Start with the areas you have in mind. Our sample is a physiotherapy case using real northern Melbourne data; it illustrates the report format, not the full service scope.

Tell us about your project

About 10 minutes. Answers save as you go. Keep your private return link for updates and your report.

Studies from A$1,495. Founding-client rate A$995 for our first few clients. Prices include GST. Submit your brief without obligation; we agree the scope and total fee before work begins.

How it works

1

Tell us about your business

Tell us where you operate, who your customers are and what you need from a new location. You can also share customer counts by postcode to help us understand your existing reach.

2

We run and check the comparison

We confirm the areas, available evidence, fee and timing before you commit. Once you accept the quote, we prepare the comparison and review every report page.

3

You get your report

A clear PDF explaining which areas deserve a closer look and why, with competitor details, maps and practical next checks. The full comparison is also supplied as a spreadsheet.

What the report answers

  • Which areas could help your business reach new people, with less overlap with your current location?
  • Who is already there? Nearby competitors, their advertised services, branch networks and documented operating history where available. Names, maps, source dates and unresolved details stay visible.
  • Who lives there? Residents, age groups and household income from the 2021 Census, compared with the area around your current business.
  • What would change the answer? Bigger or smaller catchments, and different priorities.
  • What to check next: the specific businesses to look at and the streets to visit.

See a sample report (PDF) Northern Melbourne sample; real public data.

See the sample competitor checks

What to keep in mind

  • The study supports your decision; it does not predict customer numbers, revenue or profit.
  • The area study does not include a search for available premises. Checks on a specific property can be scoped separately.
  • Business directories can be incomplete or out of date. We show the businesses counted, the checks completed and any unresolved details.
  • The sample comparison uses modelled 10-minute drives, based on typical road speeds rather than live traffic. Straight-line circles are comparison scenarios.

Where we cover

Across Victoria — Melbourne and regional communities.

Nominate two to five towns or suburbs in your brief. Your current business can be anywhere in Victoria. We agree the areas and questions with you before research starts.

We welcome enquiries from different industries across Victoria. Before accepting a study, we confirm that suitable local data and a relevant comparison method are available. Our current sample uses northern Melbourne data; research for other areas needs its own local evidence and checks.

Contact Site Intelligence

Site Intelligence provides independent location research for business owners.

Talk to Tom: tom@siteintelligence.com.au

Clear sources, documented competitor checks and transparent limitations. Read about the data, dates and methods on our sources page.